This Privacy Policy details how we will use your personal information and how you can exercise your rights with respect to your personal information.


In this Privacy Policy, references to us, we or our means “Home Fires & Fuels Ltd”.

Home Fires & Fuels is a family-run business and is the data controller of the personal information processed via our website at In the course of our dealings with you, we will collect and process personal information about you in order to provide you with the goods and services you request and to administer our relationship with you. Our aim is to respect your privacy completely and in full compliance with the General Data Protection Regulation (GDPR).

Information We Collect

We may collect and process information about you, including your name, address, contact details (including email address and mobile phone number), product selections and details of your purchases and purchasing habits, and other information about you. This information is referred to in this Privacy Policy as personal information. In particular, we may collect and process the following personal information about you:

  1. Information that you provide to us via communication, including filling in forms and social media platforms.
  2. When you place an order(s) for goods or services, we collect personal information to process and fulfill your order(s).
  3. Google analytics may be used to collect data about your internet address (but will not identify you by name) so that unique visits to our websites can be tracked

How Your Information Is Used

Your personal information is used solely for our business activities. In particular, we may use your personal information in the following ways:

  1. To carry out our obligations arising from any contracts entered into between you and us; for example, we will use your payment card details and delivery address to process and fulfill your order(s).
  2. To notify you about changes to our services and to otherwise communicate with you; for example, we will use your contact details in order to respond to any queries that you submit to us.
  3. To carry out market research; for example, we may contact you (including by email) to obtain your feedback on our products and services, and we may use details of your purchases to understand market trends and to identify popular products.
  4. We may also use your personal information to provide you with information about products, services, promotions and offers that may be of interest to you.
  5. We may use your personal information in order to ascertain the products, services, promotions, and offers that are likely to be of particular interest to you.

Information We Share

Your personal information may also be disclosed to third parties to carry out certain activities on our behalf that involve the processing of personal information. For example, we may engage third-party service providers to fulfill deliveries, process card payments, carry out services such as stove installations and chimney sweeping. These third parties will have access to personal information needed to perform their functions, but may not use it for any other purposes. We may use the information we receive from third parties to supplement and improve the services we offer.

We may pass your personal information to third parties if we are under a duty to disclose or share your personal information in order to comply with any legal obligation (including in connection with a court order).


Cookies are small text files that we transfer to your computer’s hard drive to enable our systems to recognize your browser and help us to track visitors to our website so we can better understand what portions of the website best serve you. It may not be possible to place orders and purchase goods and services using the website unless you have cookies turned on and we suggest that you leave them turned on for this purpose.

Our cookies enable us to provide features such as the ability to store items in your Shopping Basket between visits.

If you wish to revoke your cookie consent and clear all cookies, you can do so by clearing them manually via your browser settings at any time.

Accessing Your Personal Information

Data protection laws give you the right to access your personal information. Your right of access may be exercised in accordance with the GDPR by contacting us.

If you wish to make a subject access request or to exercise any other rights in relation to your personal information, please use the form on the Contact Us page.

Policy Changes

We may update this Privacy Policy from time to time by publishing a new version on our website. The updated Privacy Policy will take effect as soon as it is posted on our Website.

This Privacy Policy is dated and efective from 30 June 2021